The commercial is complete! Jack and Danielle spent hours editing and formatting the clips (no pun intended) of the Aveta hair commercial! What amazed me was how they made a home cassette video camera transform into digital quality for computer enhancement; seeking out an adapter cord was the difficult part; we found they’re not readily available. It was Jack’s first attempt at a commercial! I congratulate our won Kelly Lake’s Jack Peterson! See it on the “Kelly Lake VIDEO Cam” in “Links” at right. Roger
Here’s a post I submitted about a week ago of the film-making process:
Local models were selected, along with props used right here, for a commercial at Kelly Lake including boats, backgrounds and even pine cones from the Park. An Aveda Hair Products commercial by Kelly Lake’s Jack Peterson was in the making.
The storyline goes something like this: From what I gather, Jack courts two beautiful beach belles by inviting them for a day’s romp on the lake in his not-so-mechanically-correct-boat. As luck would have it (and I mean ‘luck’; Jack didn’t have to lie and use the “Oh, I think I’m out of gas” routine), the boat breaks down near a secluded shore on Kelly Lake (Holt Park Campground beach; I’m sure this has never happened to any of my readers!).
Anyway, Jack then turns to Jenna — waitress at the Kelly Lakeside Restaurant; a beautiful brunette — and does one of those “60s Beehive Hairdo” makeovers. I don’t know where he got the Styrofoam cone-shaped top to wrap the hair up and around (perhaps cut out from the flotation in his old Larson boat!), but it formed Jenna’s long lovely hair into a towering vault; she’d never sink, for sure! A gorgeous retro-fit! Oh, the memories of those days as Jenna has the final touches creatively enhancing the new look.
Enter Cassie; a lovely blond girl; another waitress at the Kelly Lakeside Restaurant. Jack claims he can do a make-over using pine cones (I don’t have the picture yet–waiting for some to come in–of the pine cones used as rollers placed in her hair, but it was actually very attractive and unique!). Jack explains that, no, the pine cones are not the final look; they will be removed. He further elaborates and expounds saying his hair spray is made from pine resin and has a special holding property; it retains its resilence even in high humidity (it was quite humid that day, in fact). The ‘pine cones’ are merely for publicity and effect
So far, so good. Jack completes his pine-cone-hairdo-makeover and everybody is delighted. Enter two good-looking, muscular playboys, Eddie Randerson and Collin Swanke cruisin’ chicks in a sleek fast roomy expensive top-of-the-line powerboat. The girls turn from looking at each others’ new-do, to poor beguiled Jack looking forlorned and fading, to the brash bold beautiful BOAT; and, it came with two drivers! A last look at Jack staring back in disbelief; a sweet wave and a “see-ya later, Jack”, and the mutiny of the models making their way to the beach and through the waves to the awaiting and eager playboys. Woe is Jack; end is story!
We all had fun. I missed my part as a beach guy “walking” through, pouring glasses of water. Shirley and I had to leave. We had tickets to “Walking With the Dinosaurs”! Roger
Oh… did I mention that Jack’s a hairdresser by trade? Or have you guessed!
(Photos by Shirley Birr. Click on pic)
Ryan Tank; cameraman and editor.
Jack, Jenna and Cassie.
Holt Park Pine cones used as rollers for publicity only.
Collin and Eddie.
Cathy Trevor, Jane Randerson, Mary Swanke (Mothers of Eddie and Collin respectively) and me.
Jenna and Cassie.
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General Posts | Roger Birr August 26, 2010 | 
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